Starbucks turnaround will take time. This options strategy works if shares remain range-bound
Despite Starbucks CEO Brian Niccol’s efforts to revitalize the coffee brand through the “Back to Starbucks” initiative , structural challenges continue to erode its performance. Once touted as a primary growth driver, China, its second-largest market, grew nominally by only 5% year over year in U.S. dollar terms. However, adjusting for a strengthening yuan and…