Netflix raises prices across all streaming plans
The word “Netflix” shines brightly at the presentation of the new season 3 of the Netflix series “Bridgerton” on May 14, 2024.
Rolf Vennenbernd | Picture Alliance | Getty Images
Your Netflix subscription just got a little more expensive.
The streaming giant adjusted its pricing structure Thursday, with all subscription tiers rising at least $1.
The company’s ad-supported plan is now $8.99 a month, up from $7.99; the standard plan is now $19.99 a month, up from $17.99; and its premium plan is now $26.99, up from $24.99. Extra member pricing also increased, with ad-supported plans now costing $6.99 per additional non-household user, up from $5.99, and ad-free add-ons now costing $9.99, up from $8.99 each.
The price hike comes as Netflix has been investing heavily in its content, including new ventures into the live events space and into video podcasts. The last time the company raised prices was January 2025.
Netflix executives have long defended price increases by touting the amount of content available on the platform and how subscription costs can be used to invest in new projects. During its January earnings report, the company said it expects to spend $20 billion in 2026 on content, up from $18 billion in 2025.
Netflix said at the time that it expected 2026 overall revenue to range between $50.7 billion and $51.7 billion, due to increases in membership and pricing, as well as “a projected rough doubling of ad revenue in 2026” compared with the prior year.
At that time, Netflix was still poised to acquire the Warner Bros. studio and its streaming service HBO Max, however, the company declined to match a higher bid made by Paramount in February.
Most major streamers have raised prices in recent years as they chase hard-to-reach profitability for the subscription businesses.
<
