E.l.f. Beauty CEO defends $1 price increase as tariffs weigh on business
In a Thursday interview with CNBC’s Jim Cramer, E.l.f. Beauty CEO Tarang Amin defended his company’s decision to raise its prices by $1 to combat the costs of President Donald Trump’s tariffs, suggesting customers were not put off by the increase. “We had about 98% positive sentiment from our consumers,” Amin said, suggesting customers appreciated…