How Canadian apparel brand Arc’teryx’s bold campaign spiraled into a PR cautionary tale

How Canadian apparel brand Arc’teryx’s bold campaign spiraled into a PR cautionary tale

SHANGHAI, CHINA – MARCH 27, 2025 – Pedestrians walk past a ARC’TERYX flagship store in Shanghai, China on March 27, 2025. Cfoto | Future Publishing | Getty Images Canadian outdoor apparel brand Arc’teryx’s bold fireworks campaign at the foothills of the Himalayas last Friday was meant to promote its commitment to nature. Within days, it…

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Baker Mayfield Happy to Show Off Personality: ‘If I Just Be Myself … That’s OK’

Baker Mayfield Happy to Show Off Personality: ‘If I Just Be Myself … That’s OK’

Baker Mayfield has seen a lot in his NFL career – from winning playoff games to being released. Throughout all of that, his personality has remained consistent. The Buccaneers quarterback’s personality has particularly shined at the podium throughout his career. But while you might think that Mayfield is coming from a place of confidence during…

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