Why Western brands keep failing in China — and how winners adapt

Why Western brands keep failing in China — and how winners adapt

ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email China’s $7 trillion consumer market was once a reliable growth engine for Western brands, but as competition intensifies and trends move at digital speed, success if no longer a given. Still, they haven’t given up. Global companies are now turning to private…

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Beware the tunnel vision on AI stocks

Beware the tunnel vision on AI stocks

Yusuf Mehdi, executive vice president and consumer chief marketing officer at Microsoft, speaks at a company briefing in Redmond, Wash., on May 20, 2024. Microsoft unveiled a new category of PC that features generative artificial intelligence tools built into Windows, the company’s world-leading operating system. Jason Redmond | AFP | Getty Images The euphoria around…

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