Streaming surpasses combined broadcast, cable TV viewing for first time

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its largest share to date, while the combination of broadcast, with 20.1%, and cable, with 24.1%, represented 44.2% of TV viewing, according to Nielsen’s The Gauge…

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Stanley Cup Final averaged 2.5M US viewers, a drop from last year’s Cup and the 4 Nations final

U.S. television ratings for the Stanley Cup Final rematch between the Florida Panthers and Edmonton Oilers declined from their first matchup a year ago. An average of 2.5 million viewers watched on TNT, with 2.8 million tuning in for the Panthers’ series-clinching Game 6 victory. The overall number on cable is down from 4.17 million…

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